SLR: Celebrating 20 years of cultural relevance

The pop cultural icon, the 2000s paragon, the car that broke the Internet, a one-off collaboration between McLaren and Mercedes and the ultimate cultural reference you can have in your garage : the SLR McLaren

The car that gets me on my knees. It doesn't get any better, any meaner, any badder than owning the ultimate SLR - Paris Hilton's. It's holy to me.

It turns 20 in 2026

Next month I'm launching the ultimate car enthusiast merch collection - "The SLR : a celebration of 20 years of cultural relevance". It'll be limited and 100% of the profit will be donated. Entirely designed by me, this will be your chance to own a piece of history and the ultimate pop cultural reference that will always be in style.

This will be also the uniform I'll be wearing during theSLRtour II.