I have news: I’m starting my own fashion brand
You’ve probably noticed my absence online recently.
In the last seven years, I’ve built brands from 0 to billions in valuation. No one does branding like I do. I enjoy it, I really do. I consulted Dior Men since I left my position as an assistant-designer for almost a decade. I enjoy it, I really do.
Today, I quit branding and I quit Dior Men.
Let’s roll back a little bit.
I studied fashion design in London. I have a BA in Fashion and an MA in Menswear, which means I specialize in menswear. I’ve worked as a fashion designer for Alexander McQueen and Dior Men. Technically, I’ve experience at all levels within the fashion industry, including as a menswear buyer for Harvey Nichols. Lots of experience working for other brands. I didn’t start my own brand as soon as I graduated, because it didn’t make sense to me. I was still learning, still gaining the much-needed experience and more importantly - the industry tunes you into whoever it needs you to be. I had to get out to understand who I am once again. Fashion is incredibly tough. Having generational talent is not enough. I can write books on my experience. Fashion is unlike anything you’ve ever seen and you shouldn’t, if you want to stay a healthy, sane person. The closest environment to it is a war zone. It’s one thing to have a cutesy, hipster, little brand-thingy and hope for the best, and completely different to do it on the front line at a brand called Dior. Fashion is unforgiving.
So, why go back? Fashion is my first love. I love a challenge. I love to swim against the stream, I don’t mind it at all. In fact, I enjoy it.
I’m finalising the legal foundation at the moment. The brand will be based in the USA. You heard that right! USA-based, because I want to secure my future and potentially move to the USA within five years. I own it 100%, no investors, everything in my own name. All of my suppliers will be USA-based heritage family-owned businesses. I’ll pay my taxes in the USA (for every leftist mind that welcomes migrants to Europe: you ain’t getting anything from me ; ) ). This means I’ll travel a lot to the USA.
The brand is unlike anything you’d expect from me, but I’m not sharing anything at the moment.
Super hyped. The RAM looks good on me 🤠
